Here’s the key to breaking through in your business, and I see a lot of people missing it:
Attracting clients is not about getting people to understand you.
It’s about making them feel understood.
People want to be seen and heard.
To do that, you need to enter the conversations they’re already having in their mind.
You need to understand their deepest pains and desires.
Your messages need to reflect that you understand them and have the solution.
Who do you help and how do you help them?
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