If you aren’t measuring, then you aren’t marketing. What does that mean? Well, you need to know what’s working and what’s not working before moving forward with your marketing. Otherwise, you are throwing your time and money out the window. There are many analytics tools available today to analyze your activities to help you determine how to move forward and what steps to take next.
I use Constant Contact and Google Analytics, along with all the stats in my various social media accounts.
Today’s marketplace requires:
- Quick responses.
- Flexibility to modify methods
- Openness towards adopting new approaches.
- Constantly refining your processes.
- Being laser focused with who your target market is and what they want.