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If You Aren’t Measuring, You Aren’t Marketing

Posted on by Jennifer Henczel

Marketing-Measuring1

 

If you aren’t measuring, then you aren’t marketing. What does that mean? Well, you need to know what’s working and what’s not working before moving forward with your marketing. Otherwise, you are throwing your time and money out the window. There are many analytics tools available today to analyze your activities to help you determine how to move forward and what steps to take next.

 

I use Constant Contact and Google Analytics, along with all the stats in my various social media accounts. 

Today’s marketplace requires:

  • Quick responses.
  • Flexibility to modify methods
  • Openness towards adopting new approaches.
  • Constantly refining your processes.
  • Being laser focused with who your target market is and what they want.

 

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About Jennifer Henczel

Jennifer Henczel is an Award Winning Leader, Best Selling Author, Speaker, Podcaster and Founder of Inspired Influencers and Women in Podcasting VIP Club. Jennifer’s mission is to lift women’s voices and stories globally. This is a collaborative movement and community where members inspire each other to turn their ideas into actions and live their dreams.View all posts by Jennifer Henczel

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