Notes, Links, and Resources from Jennifer Henczel’s Presentation
1. Content
- Content is still King
- WordPress – Blog/website
- Content Gems – aggregator
- Hootsuite – scheduling
- Get a copy of my book, “592 Tweets, Posts, and Quotes: Ideas for Your Social Media Content”
2. Community
- Building Your Online Community
- Focus on the Community building aspects of each of the social networks
- FB Linkedin Groups
- Twitter Lists
- Pinterest Boards
- Meetup
- Sign up for Tribe Building Blueprint
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born…. Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference, now has the tools at their fingertips.” Seth Godin, Tribes
3. Call to Action
- Enticing Offer
- EBooks, Reports, Training Courses, Apps and Free Software, Downloads, Templates, Checklists, Mindmaps, Webinars, podcasts, Free Trials
- Landing Pages: Instapage, http://instapg.es/c8H32 (similar to Lead Pages but less expensive)
- Landing Page Examples:www.rockettoresults.com
4. Capture / Compliance
- Content is King, Capture is Queen
- Sign up forms
- Constant Contact about $20 a month, Mail Chimp is free, but not phone support.
- Free video course: Doing Business the CASL Way on Connect Now Academy
5. Communicate
- Creating a Wow experience
- Relationship Building
- Membership Sites
- Email newsletters
- Constant Contact
- Membership websites: Optimize Press, Wishlist and other WordPress plugins.
- Webinars: GotoWeb, Stealth, Evergreen, other wordpress plugins.
6. Collaborate
- JV – grow your list
- Affiliate programs
- Thinkific (Example: ConnectNowAcademy.com) http://get.thinkific.com/henczel/
- JV Zoo, Clickbank, Warrior Forum – online marketing
- Infusionsoft – expensive
- Market places http://www.lynda.com
- Other’s products: Amazon Affiliate Program or Commission Junction www.cj.com
- Sign up as an Affiliate of Jennifer Henczel’s Programs
7. Catapult
- Sideways Sales Letter
- Emotional Triggers
- Creating Your Platform and Launching your Product, Program or Business
- Tools to create sideways sales letter: Youtube, Constant Contact, WordPress
- Jeff Walker Product Launch Formula Video
- Sideways Sales Letter
- Tools to create sideways sales letter: Youtube, Constant Contact, WordPress
- Hubspot Blog Topic Generator: http://www.hubspot.com/blog-topic-generator
- Books from Seth Godin, Jeff Walker Launch and Michael Hyatt’s:
Tribes: We Need You to Lead Us
Platform: Get Noticed in a Noisy World
Contact me if you would like to set up a group program or one-on-one coaching session:
- Ask Jennifer Henczel to speak at your next event
- Working with Jennifer Henczel
- Join Connect Now Business Network
- Find self-paced online learning in the Connect Now Academy
Jennifer Henczel
@jhenczel
https://twitter.com/jhenczel
https://twitter.com/jhenczel/lists
#ConnectNow #BeBrilliant
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