How to Turn Your Expertise into Extra Income, by Creating Online Courses and Programs
ATTENTION: Don’t make the mistake of thinking it’s not possible…
“Yes You CAN Create Products and Programs That Not Only Bring In Passive Income, But Also Have New Clients Pounding Down Your Virtual Door!”
If you’re still struggling to grow your income by trading dollars for hours, listen up…
From: Jennifer Henczel
RE: Improve your bottom line starting today…
There’s no escaping that the bulk of your income is probably made from trading dollars for hours. The same is true for nearly all coaches, in any specialty. That’s just how the industry works, after all.
But that doesn’t mean it’s not frustrating, right?
You’ve probably bumped up against an income ceiling you didn’t like, or suffered with a serious income drop every time you wanted to take a vacation. Again, that’s often seen as just the nature of the business.
Unfortunately, in this business, it also means…
Increasing Your Income As A Coach
Often Comes Down To Two Choices
You can work more, or raise your hourly rates.
Again, working more is really only an option in the short term. You might be able to pull of a few weeks or even months of nose-to-the-grindstone work, but eventually, you’ll hit a wall.
And yes, you could raise your rates. In fact, you’re probably due for an increase right now, if you’re like most coaches, but that will only take you so far, too.
Your market has a limit, and once you reach it, there will be no more hourly rate increases until you reach super-star status that is.
But there is another way…
Passive Income Streams Make It Possible For You To Earn More While Working Less
Now before you click off the page thinking that passive income is just some hype dreamed up by Internet marketers to sell more courses, consider this:
The real definition of passive income is not money you don’t work for, but money you work for once, and get paid over and over again. For example, when you write an ebook, you work really hard on it for weeks or maybe months, but once it’s complete, those sales that come in are “passive.”
Put that way, I think you’ll agree that passive income is an option no matter what industry you’re in. The only question is, then, how can you put this powerful income generating strategy to work in YOUR business?
And here’s where a lot of coaches get it wrong…
Quality Trumps Quantity Every Time
We’ve all seen the coach or infopreneur who seems to have dozens of products available all the time. It’s a confusing mish-mash of options that – rather than increasing sales – actually dilutes the overall message.
You don’t have to have lots of options. You just need one. Your signature product.
This is the key to your passive income dreams. It’s what will grow your audience, increase your market share, and increase your profit margin.
And it will do it all without you having to work a gazillion hours continually producing more and more products.
How to Create YOUR Signature Product and Start Cashing in on Those Passive Income Dreams
In this 4-module course, we’ve taken the guesswork out of planning, producing, and launching your signature product.
We’ll take you from confused coach to crystal clear action taker in just a few short hours, so you can put together a solid offer that your ideal client will simply not be able to resist.
When you finally learn what your clients want and need (and most importantly, what they’ll pay for) you’ll be well on your way to realizing not only your income goals, but your lifestyle goals as well.
It all starts with Module One, where we’ll lay the groundwork and help you figure out exactly what YOUR winning idea is.
Module One: Discover Your Winning Idea
Everyone has one. It’s what your clients are begging you for, but since they don’t always tell you in so many words, you might struggle to figure it out. In this module, we’ll go over:
- A powerful case study that shows you exactly how one coach used this method to catapult herself to stardom!
- 3 Ways to solidly brand yourself and your business so potential clients will know exactly who you are and what you’re all about.
- 2 critical objectives your coaching website must meet – do this before you go any further, or all your efforts will be wasted.
- 5-point checklist for discovering your winning idea – meet all of these criteria, and you’ll be well on your way to creating an irresistable offer.
- 5 ways to make a personal connection – because we already know that people buy from those they know, like, and trust.
- What you absolutely must know about your ideal client before you create any program or product – get this wrong, and you will just be wasting time and money.
- The power of a “signature program” and how to begin to develop yours!
Now that you’ve got your new program mapped out – if only in your head – it’s time to get to work actually creating it. Don’t worry though, this will be quicker than you thought possible!
Module Two: Designing and Creating Your Program
- Defining your “signature” product – and why this is key to your success.
- 2 things to consider – besides income – when you’re deciding what programs to create.
- Where to find inspiration if you’re feeling stuck.
- 3 ways your passive income programs can work to grow your business – and one of them will surprise you
7 ways you can communicate with your audience – pick and choose the ones that work for you!
- 7 questions to consider when outlining your signature program – answer these clearly, and your platform will create itself!
- The critical concerns you must address when creating your program – if you get nothing else from this module, this section is the most important one to work through.
- How to brainstorm a killer name for your new program – plus the one job your tagline must do, and how to get it done.
- Your signature program is going to be the thing you become known for, but it doesn’t have to take weeks or months to create if you follow the steps in Module Two.
Next up, we’re going to finally talk sales, with…
Module Three: The Short and Sweet Product Launch
- The simple, three step process to take you from set-up to first sale – without the stresses of long-term, million dollar product launches.
- The tried and true method that turns visitors into buyers – this rinse and repeat system will have your offer funnel brimming with prospects.
- 3 questions to ask when creating a paid product or resource, to help you narrow your options and avoid analysis paralysys.
- How to design a step-by-step buying plan your clients will be happy to follow.
How to maintain buyer interest in between purchases – it’s not as difficult as you might think when you follow this two-step plan.
- 10 options for add-on bonuses or upgrades that your readers will love.
3 critical considerations when it comes to setting your prices.
A successful launch doesn’t have to involve an army of VAs and hungry affiliates beating down the door to get started. A simple, tasteful and timely launch will go far toward solidifying your brand and your signature product.
Module Four: How to Generate Passive, Non-Coaching Income
- 4 steps that are critical to building true passive income – and solid tips for tackling each one.
- How and when to approach a potential JV partner to help grow your audience.
- 4 types of products just perfect for partnerships.
- Why it might be a good idea to offer your JV 100% of the profits – and how doing so can benefit you in the end.
- How and why to start an affiliate program – if you’re resisting setting one up, know this: affiliates increase your income, they don’t take away from it.
- 8 must-have affiliate tools and resources – without these, getting others to promote will be a struggle.
- The piece of the puzzle many coaches forget – miss this and you are, as they say, leaving money on the table!
- How to avoid costly customer service faux pas – word will spread, so don’t make these mistakes!
As you can see, there’s more to getting your passive income rolling than simply including a few affiliate offers in your email. But…
Don’t Let The Scope Of The Project Overwhelm You
Look, I know this all sounds pretty overwhelming.
But the truth is, once you’ve created your product, that income ceiling you keep bumping up against will be gone. You’ll find more freedom in your business. You might even rediscover the joy you once found in helping others.
And you can do it all quickly and easily with this course as your guide.
Nothing to Lose
You can’t afford NOT to do this!
Stop limiting your income to those one-on-one clients. Use the tools and techniques you’ll find in this four-module course guide you in developing your signature product – and the income boost that goes along with it!
Founder, Connect Now Business Network
P.S. Who’s ready to make money with online courses?